An Australian online retailer, Kogan.com is levying a ‘tax’ on customers who view the site using Internet Explorer 7.
The company’s CEO, Ruslan Kogan told the BBC he wanted to “recoup the time and costs involved in rendering the website into a antique browser.”
Although only 3% of his site’s visitor’s use this antiquated browser, his IT team spends more time making the site render correctly in IE7 than Google Chrome, Mozilla Firefox, and Apple’s Safari combined. IE7 is from 2007, and follows very few modern web layout rules.
His solution is that if you are browsing the site using IE7, you will have an ‘IE7 Tax’ applied to your purchase on check-out. The amount is 6.8% – 0.1% for every month since the IE7 launch. Genius. Please upgrade your browsers, sheeple!
I totally sympathize with this, as clients often ask us to develop web builds which are IE6 compatible, which is from way farther back, 2002-2003, shipped with Windows XP, a total mess.
You have to detect and redirect to a whole different site, as stylesheets don’t allow degradation.
Bottom line is that this ends up as a good publicity boost for Mr. Kogan, and also raises awareness among the toilet reading IT-decision-making crowd that half a decade later, they should probably upgrade their enterprise browser installs.
Thanks to the heads’ up from this article published by the BBC.