A fascinating article about startups and what parts of design they should value most.
Halfway through, the author, Wells Riley takes a fascinatig sidetrack to explore how about 85% of the Apple product lineup has been modeled off Braun since the big manzana was founded.
His real point seems to be that small startup teams should be sure to include a creative founder, someone who can manage the image of not just the product, but the company and it’s other products for cohesion and success!
What I think is actually more important than actually trying to get someone on full-time in a start-up, is to recognize this sort of creative mind early on and at least get their advice, and then hire when possible.
But I think he might be suggesting is blue-sky/best-scenario when your best friend who you are starting your company with is also a world-class creative. Then you have nothing to worry about!
Anyway, very cool page, enjoy Wells’ message.