Fascinating little slideshow on Yahoo showing 20 of the top Fortune 50’s logos from when they were designed until today.
Canon’s is my favorite, going from a 14-armed hallucinogenic god of technology, to a company’s name, well-defined.
The Apple logo is a pretty dramatic difference, they definitely scrubbed the hippies from the decision-making process, and McDonalds definitely went from backwater to massive. Some of the others’ logo changes were overt the course of more than a hundred years, such as IBM, so a radical change is not a surprise. I also think I like the old British Airways more than the new. Although, Microsoft’s change is pretty epic. Disco to Dead in 30 years.