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20 top companies logos from first to current

Fascinating little slideshow on Yahoo showing 20 of the top Fortune 50’s logos from when they were designed until today.

Canon’s is my favorite, going from a 14-armed hallucinogenic god of technology, to a company’s name, well-defined.

The Apple logo is a pretty dramatic difference, they definitely scrubbed the hippies from the decision-making process, and McDonalds definitely went from backwater to massive. Some of the others’ logo changes were overt the course of more than a hundred years, such as IBM, so a radical change is not a surprise. I also think I like the old British Airways more than the new. Although, Microsoft’s change is pretty epic. Disco to Dead in 30 years.